Marketers' Magazine
Essays, ads worth talking about, and the trends shaping advertising. New issues whenever something needs to be said.
(01) Jun 2, 2026
HSBC ditches the corporate suit and tie for hyper-kinetic animation in its latest Hong Kong Sevens spot. Finally, a bank that understands the assignment.
(02) May 31, 2026
NOS Energy Drink ditches the 'lifestyle' polish for a gritty, high-octane collision of flesh and metal in its 'Human Horsepower' campaign.
(03) May 30, 2026
Apple breaks its code of silence to show the messy, physical craft behind the MacBook Neo launch film. Turns out, real magic requires real props.
(04) May 17, 2026
AI co-pilots, the death of the funnel, creator-led commerce, and why the brands winning in 2026 are the ones people actually want to hear from.
(05) Mar 27, 2026
Most ads are forgotten before they finish playing. The few that aren't follow the same rules — and almost none of those rules are about the product.
(06) Mar 27, 2026
One rents attention. The other earns it. The honest answer about which to use is that you almost always need both — but not in equal measure.
(07) Mar 27, 2026
Bigger budgets aren't winning anymore. Sharper thinking is. A short field guide to building a brand people actually remember.
(08) Mar 27, 2026
People decide whether to trust you in fifty milliseconds. They decide on design. You can A/B test your headline forever and still lose at the door.
(09) Mar 27, 2026
Marketing has a vocabulary problem. The same words mean different things in different rooms. Here are the most important terms — defined plainly, with no jargon to explain the jargon.
(10) Mar 27, 2026
If your brand strategy can't fit on a single page, it isn't a strategy. It's a deck. Here's the page.
(11) Feb 28, 2026
OpenAI is rolling out sponsored placements inside the free ChatGPT experience. It's the start of a new ad channel — and it will behave nothing like the last one.
(12) Feb 24, 2026
Search is becoming an answer, not a list. If your brand isn't named inside that answer, you don't exist. A short guide to the new game.
(13) Feb 23, 2026
A baby macaque, an IKEA orangutan plush, and a hashtag in Japanese. The most-watched brand moment of February 2026 wasn't a brand campaign.
(14) Feb 22, 2026
A twenty-year-old Herzog clip became 2026's defining meme. A look at what it actually means — and why most brands keep getting it wrong.
(15) Jan 3, 2026
AI made content cheap. That should have flooded the market with winners. Instead it made the visibly handmade more valuable than ever.
(16) Oct 8, 2025
Anthropic's first major brand campaign positions Claude as a partner for human thinking, not a replacement for it. The Apple references are entirely on purpose.
(17) Oct 6, 2025
A beer brand decided urban loneliness was a marketing brief. The result is one of the better case studies in marketing that does something.
(18) Jul 28, 2025
American Eagle's Sydney Sweeney campaign isn't just sexy — it might be a cultural reset. Why one denim ad sent AEO stock up double digits and put a mall brand back at the center of the conversation.
(19) Mar 26, 2025
OpenAI's image model could imitate Studio Ghibli a little too well. The internet noticed within hours, and a week later everyone had an opinion about copyright, taste and AI all at once.
(20) Mar 26, 2025
A fitness influencer turned a glass water bottle into the meme of the week. The brand it belonged to said nothing. A short case study in unforced errors.
